Transforming Sales with a Custom CPQ Solution built on temporal

custom CPQ

for complex product configs

temporal

workflow Integration

Spiral

framework

Services

AI Agent Automation, AI Consulting & Development, AI Implementation, Custom Software Development, Design, E-Commerce Development, IT Consulting, IT Outstaffing, Maintenance & Support, Product Discovery, Team Development, Technical Co-Founder, Temporal Consulting

Industries

Artificial Intelligence, Business Automation, Technology

Technologies

Google protobuf, GRPC, REST API, Spiral Framework, Temporal

About THE Project

Alaska Rubber Group (ARG) is the leading distributor of industrial and hydraulic hose, fittings, and rigging supplies across the Pacific Northwest. As the company scaled, its sales process became increasingly complex, requiring a more streamlined and automated way to generate accurate quotes and manage product configurations.

ARG needed a robust Configure, Price, Quote (CPQ) system that could eliminate manual inefficiencies, reduce reliance on field sales reps, and enhance customer purchasing experiences by enabling faster, more accurate quotes.

Spiral Scout built a custom CPQ tool powered by Temporal’s workflow automation, designed to streamline sales cycles, improve accuracy, and ensure seamless data integration across multiple sales channels.

Clear Objectives

Develop a robust CPQ system to automate and optimize the sales process, reducing the need for manual configuration.
Improve efficiency and accuracy in quoting complex industrial hose and fitting solutions.
Integrate Temporal’s workflow automation to enhance reliability and reduce processing time.
Ensure seamless data governance and synchronization across all sales channels and platforms.

Challenges

Solutions

Challenges

Manual and Time-Consuming Quoting Process

ARG’s sales team was spending excessive time manually configuring, pricing, and quoting complex products. This not only delayed the sales process but also increased the risk of pricing inconsistencies and errors.

Solutions

Custom CPQ System Development

To address this, we built a CPQ system tailored to ARG’s specific product catalog, enabling instant configuration and price generation. The system streamlined quote creation, approval, and finalization, allowing sales reps and customers to generate accurate quotes in seconds instead of hours.

Challenges

Lack of Automation and Workflow Management

Without automation, ARG’s sales process was prone to bottlenecks, requiring multiple manual approvals and data entry steps. This led to delays and inefficiencies, particularly for high-volume orders.

Solutions

Temporal Workflow Automation

We integrated Temporal’s workflow automation, helping make sure that key processes—like approvals, custom pricing, and product selection—ran seamlessly in the background. This reduced manual intervention, improved order accuracy, and accelerated the quote-to-sale cycle.

Challenges

Disjointed Data and Sales Channel Integration

ARG needed a unified system that could synchronize product and pricing data across multiple sales channels, preventing discrepancies and inconsistencies.

Solutions

Custom Implementation

By leveraging a structured data governance framework, we ensured that pricing rules, product configurations, and sales data were consistently updated across ARG’s sales ecosystem, providing a single source of truth for all stakeholders.

how to build a customized cpq product

Overview of the critical steps that shaped the project’s success and addressed its key challenges.

Product Discovery and Prototyping

We conducted an in-depth discovery phase, gathering essential requirements and defining the scope of the CPQ system. This early-stage prototyping ensured that the solution aligned with ARG’s specific needs and industry challenges.

Milestone-Based Development for Transparency

We broke the project down into a milestone-based approach to ensure transparency and the client’s involvement along the way. This included conducting demos after each 2-week milestone to showcase the progress achieved and make sure we were hitting our goals.

Expert Team Assembly

Given the complexity of the CPQ system, we built a highly specialized team, including full-stack developers, a solution architect, a business analysts, a UI/UX designer, and a team of quality assurance experts. This helped make sure the project was executed with subject matter experts on ARG’s side but also technical experts on our end.

Project results

The successful implementation of the CPQ system revolutionized ARG’s sales operations, making the quoting and configuration process faster, more accurate, and highly scalable. By integrating Temporal’s workflow automation, ARG eliminated manual inefficiencies and accelerated customer decision-making.

The CPQ system also reduced the dependency on sales reps in the field, allowing ARG to digitally empower customers and internal teams with a self-service quoting platform. This project marked a major digital transformation for ARG, positioning them for continued growth and industry leadership.

KEY IMPACT METRICS

Reduced quote generation time by 88%, allowing sales teams to process more orders efficiently.
Junior sales people could now quote custom assemblies that used to need a senior sales person to quote them.
Minimized pricing errors, ensuring accurate, real-time pricing configurations across all product lines.
Enhanced automation through Temporal, eliminating manual approvals and repetitive data entry.
Improved customer buying experience, enabling self-service quoting with real-time price adjustments.