Building a Custom Picture Frame Builder for a High-Growth eCommerce Brand
custom
PICTURE FRAME builder
FedEx
integration
e-commerce
platform
Services
Industries
Technologies
About the Project
Framed & Matted set out to revolutionize the custom framing industry by offering a fully digital experience where customers could personalize every aspect of their frame with ease. Traditional frame shops were costly and often lacked flexibility, so Framed & Matted wanted a seamless online solution that gave customers full control while ensuring high-quality craftsmanship.
To scale their growing business, they needed a powerful eCommerce platform equipped with an intuitive frame customization tool, real-time shipping calculations, and a fully integrated order management system. That’s where Spiral Scout came in.
Objectives
- Create a user-friendly custom frame builder that offers live previews and an intuitive design process.
- Develop a seamless eCommerce experience that allows customers to purchase custom frames with ease.
- Integrate FedEx API to enable real-time shipping calculations, order tracking, and automated label generation.
- Implement a secure, scalable payment processing system supporting Stripe and PayPal.
- Build a flexible CMS for managing customer orders, frame configurations, and inventory.
Challenges
Solutions
Enabling a High-Performance Custom Frame Builder
Traditional eCommerce platforms struggle with complex product customization, especially when real-time rendering is required. Framed & Matted needed a tool that allowed customers to visualize their frames in real time while maintaining fast load speeds.
Custom, Dynamic Frame Builder
Spiral Scout built an advanced frame builder using optimized rendering techniques and interactive UI components. The tool supports multiple customization options—including frame styles, mat colors, and sizing—while dynamically displaying changes.
Seamless Order Processing & Shipping Logistics
A core challenge was ensuring that every order, with its custom specifications, was processed accurately and shipped efficiently without manual intervention.
Shipping Experience Optimization
We integrated the FedEx API, allowing the platform to automate shipping rate calculations, generate real-time tracking numbers, and streamline fulfillment. Orders are now processed with precision, reducing human errors and improving delivery speed.
Scalable and Secure Payment Processing
With an increasing volume of transactions around highly customized products, Framed & Matted needed a robust payment solution that could scale with their business and support multiple payment methods. They also needed to be able to quickly price products that a customer had uniquely built.
Integrated Robust Payment Solutions
We implemented Stripe and PayPal integration, ensuring seamless, secure payments across all devices. The system dynamically supports promotions, refunds, and various payment options to enhance customer flexibility.
Building an E-Commerce Platform That Supports Growth
The business required a highly flexible eCommerce system that could handle secure payments, order tracking, and promotional discounts while maintaining fast load speeds.
13 Years In Business
Spiral Scout built a robust online storefront, integrating Stripe and PayPal for secure transactions, enabling discount codes, and optimizing site performance for a seamless checkout experience that has been delivering results for over 13 years.
Project strategy
Overview of the critical steps that shaped the project’s success and addressed its key challenges.
User-Centered Design Approach
We began with extensive UX research and prototyping to craft a frictionless user journey. Every aspect of the frame builder was designed to be intuitive, ensuring that customers could easily navigate the customization process and visualize their designs in real time.
Comprehensive System Integration
We developed a unified system combining eCommerce functionality, CMS tools, and FedEx logistics, automating order management and minimizing the need for manual oversight.
Agile, Scalable Development
Using a modular development approach, we rolled out new features incrementally, allowing Framed & Matted to test, refine, and scale their platform without downtime.
Project results
Framed & Matted now offers one of the most seamless, customizable framing experiences online. Their enhanced digital storefront has led to:
Key Impact Points
Increased user engagement & conversion rates through an interactive frame-building experience.
Seamless order fulfillment with FedEx API integration, reducing shipping errors.
Improved site performance and mobile experience, leading to higher customer retention.
Scalable eCommerce foundation, supporting business growth without friction.
deliverables
- Custom Frame Builder Tool with real-time previews and full design control.
- FedEx API Integration for automated shipping calculations, tracking, and label creation.
- Stripe & PayPal Integration for seamless and secure transactions.
- Scalable CMS for order and customer management.
- Fully Responsive eCommerce Platform optimized for desktop and mobile.
The overall experience has been great and highly recommend.
OVERALL SCORE
At Spiral Scout, we believe that when it comes to software development and delivery, it’s time for a change.
4.5
SCHEDULING
On Time / Deadline
5.0
QUALITY
Service & Deliverables
4.5
COST
Value / Within Estimates
5.0
NPS
Willing to Refer
