Custom Shopify Solutions Development For a Cross-Channel Marketing Platform
Custom API
SOLUTIONS
Webhooks
Integration
REACT
COMPONENTS
Services
Industries
Technologies
About ITERABLE
Iterable is a modern cross-channel marketing platform that empowers businesses to engage with their customers through personalized experiences. To enhance its Shopify integration, Iterable needed a custom-built data pipeline that would allow merchants to analyze store performance and customer engagement metrics at a granular level. Our team at Spiral Scout developed custom API solutions, webhooks, and scalable data management tools to help Iterable’s customers track, process, and leverage real-time data to optimize their marketing efforts.
Objectives
- Rebuild the Shopify integration to be more scalable and handle high data volumes.
- Enhance customer engagement by providing merchants with more actionable insights from their store data.
- Process large-scale marketing events and customer interactions efficiently through custom data pipelines.
- Create a seamless user interface for tracking, analyzing, and optimizing customer touchpoints.
Challenges
Solutions
API Limitations & Shopify Rate Limits
After a previous development attempt with another large NYC agency, Iterable needed a reliable solution to enhance their Shopify integration. Shopify’s API rate limits posed challenges for processing large data requests efficiently, slowing down event tracking.
Custom Webhooks and APIs
We used custom webhooks and non-native APIs to allow Shopify merchants to leverage Iterable’s customer engagement capabilities at a deeper level, syncing and analyzing data such as user behavior, post-purchase data, and inventory. We implemented an AWS SQS-based queuing system to batch and prioritize API calls, ensuring seamless data synchronization without overloading the system.
High-Volume Event Processing
Iterable needed to process a vast number of customer interactions in real time, without performance bottlenecks.
Data Pipeline and Integration
We built a pipeline to effectively manage data connections between Iterable and Shopify, using native integrations, custom API calls, and webhooks in Golang and using Temporal. The front-end was developed using React components and React Router v5. This became a scalable event-processing system that used AWS ECS, MySQL, and Golang, allowing for efficient ingestion and real-time analysis of large marketing datasets.
Complex Data Syncing Between Shopify & Iterable
The platform needed to process a large number of marketing events and customer data efficiently, without any loss of data or performance. We had to make sure that there was consistent data flow between Shopify merchants and Iterable’s marketing analytics dashboard.
Robust Back-End Infrastructure
We designed custom APIs and webhooks to sync customer data, transactions, and engagement metrics, enabling merchants to make data-driven marketing decisions effortlessly. We utilized Golang, MySQL, AWS ECS, and AWS SQS to ensure robust data processing and management, supporting high traffic volumes and maintaining performance.
Lack of an Admin Experience
Merchants needed a user-friendly way to access and interpret detailed analytics from Shopify within the Iterable dashboard.
Optimizing the Admin Experience
We developed a custom Shopify admin panel, leveraging React, TypeScript, and Golang, providing admins at their merchant accounts with intuitive visualizations and actionable insights for campaign optimization.
OUR SHOPIFY strategy
Overview of the critical steps that shaped the project’s success and addressed its key challenges.
Needs Assessment & Custom Integration Planning
After assessing the needs of different departments within Iterable and interviewing their customer base, we outlined a series of custom Shopify solutions to enhance integration capabilities.
Scalable Data Pipeline Development
Built a resilient event-tracking system with AWS-based infrastructure, ensuring fast and reliable data ingestion, storage, and retrieval.
User-Centric Shopify Admin Panel
We used GitLab CI for continuous methodologies, ensuring a scalable and maintainable solution that could handle large amounts of traffic without data loss or performance issues. We designed a React-powered embedded Shopify app, allowing merchants to easily navigate data insights, customize reports, and optimize their marketing strategies.
Results & Impact
Our partnership with Iterable resulted in a powerful and scalable Shopify integration, enabling merchants to unlock deeper insights into customer behavior and marketing performance. By overcoming API limitations, optimizing data synchronization, and improving UI accessibility, we delivered a seamless solution that enhances customer engagement and retention strategies. The new integration handles high traffic loads efficiently, preventing data loss and performance slowdowns, making it a valuable asset for Iterable’s Shopify merchants.
deliverables
- Scalable Shopify Integration – Rebuilt the integration to handle high volumes of marketing events and customer interactions.
- Custom APIs & Webhooks – Enabled real-time data syncing between Shopify and Iterable for actionable business insights.
- AWS-Powered Data Pipeline – Developed a robust backend infrastructure, optimizing event processing speed and reliability.
- React-Based Shopify Admin Panel – Created a user-friendly dashboard, allowing merchants to visualize, filter, and act on key engagement metrics.
The only major limitations we faced were the Shopify API rates. To solve this, we implemented a solution based on SQS AWS for queuing the requests and for further processing which worked like a charm.
Spiral Scout Team
OVERALL SCORE
At Spiral Scout, we believe that when it comes to Shopify dashboard development and delivery, it’s time for a change.
5.0
SCHEDULING
On Time / Deadline
4.5
QUALITY
Service & Deliverables
5.0
COST
Value / Within Estimates
5.0
NPS
Willing to Refer
