Building an online store with Shopify is super exciting and can be made a lot simpler sometimes if you can use one of the Shopify Apps. I am the first to admit that managing it all on your own can sometimes get even the best of us in over our heads. No need to stress, Shopify apps can save the day! With the right knowledge and tools at your fingertips, you can use apps to streamline your operations, improve customer experience, and boost your sales like never before.
With thousands of apps to choose from in Shopify’s marketplace, it’s hard to know where to even begin. Don’t worry, we’ve done the research for you, implemented these apps over the years, and curated a list of our top 15 favorite Shopify apps that have a high potential to help you take your Shopify store to the next level.
But before we dive in, let’s talk about what you should look for when choosing an app. The first thing most of us check after the functionality and offer is the price so you want to make sure it can do what you need but also check to see if it has a free trial or just paid plan so you can test it out. Nobody wants to spend money (and their time) on an app that doesn’t work for them, right?
During this research phase, you really want to see how these features can work within your storefront and how it helps solve your unique challenges. I like to examine how I spend my time each week and then see what is eating up the most of my time with manual, repetitive work and see if there is an app that can help automate those manual tasks and/or can replace the need for a lot of expensive custom coding if you can avoid it.
The last thing I will check is to make sure the app has solid customer support and response time. You don’t want to be stuck if something goes wrong or they have stopped actively supporting the app.
Now, let’s get to the good stuff. Here are our top 15 Shopify app recommendations that most businesses should consider as they are starting out. These bad boys will help you streamline your business, improve customer experience, and should increase your sales. So, let’s get this party started!
The 15 Best Shopify Apps to Help Grow Your Online Store
Klaviyo
Klaviyo lets you create targeted email campaigns based on your customer’s behavior, which means you can send follow-up autoresponder emails, cart abandonment emails, or recommend products to clients based on their purchase history. Plus, their drag-and-drop interface makes it super easy to create personalized emails that will make your customers feel like email royalty.
The Pros:
- You can track all user interactions, which gives you a better understanding of user behavior.
Customizing the look and feel of emails is a breeze. - No need for engineering help for getting started, just import and integrate with ease.
- They support SMS, so you can reach your customers on multiple channels.
- Setting up the Autoresponder email series is easy and can be automated which helps with onboarding and other important workflows you are trying to get your users through.
- Segmented User groups so you can manage and communicate with different groups within your users.
- Shopify is a partial owner of Klaviyo which should make their integration with Shopify much better over time as they become the preferred email provider for Shopify businesses.
The Cons:
- Confirm that your email template is responsive and will lay out well on mobile. Some templates are not mobile-supported.
- It is common to see in chat forums that Klaviyos customer service is slow to respond
- The app relies on a few scripts, which can slow down the performance of the app.
- Customizing the styles may not be as user-friendly as you would like and may require a designer or someone more technical.
App stats:
Shopify Rating: 4.1
Price: Free plan available. Additional charges may apply.
Mailchimp
This email service provider has been around for a while and is well known for its user-friendly interface and diverse “off-the-shelf” email templates, which can help you get started with your email campaigns in no time. You can also automate workflows, segment your email list, and track your campaign’s performance with Mailchimp’s analytics tools.
The Pros:
- You can segment your email list based on customer behavior and other criteria, which means you can send targeted emails that will increase your chances of conversion.
- You can use the app to create automated email campaigns, such as abandoned cart emails and post-purchase follow-ups.
- Provides detailed reporting on your email campaigns, so you can track open rates, click-through rates, and other metrics to measure the success of your campaigns.
- Includes a drag-and-drop email editor, making it easy to create professional-looking emails without any design skills.
- Offers integrations with other tools, such as social media platforms and landing page builders, so you can create a more comprehensive marketing strategy.
The Cons:
- To use Mailchimp more deeply as a Shopify app, you may need some additional technical help or a certain level of Shopify/MailChimp knowledge.
- It can become expensive, especially if you have a large email list.
- May not be suitable for businesses that require advanced email marketing features, like account-based marketing, lead management, and revenue attribution.
App stats:
Shopify Rating: 3.5
Price: Free plan available. Additional charges may apply.
Privy
If you’re looking to capture more email addresses as well as use SMS, Privy might just be the marketing tool for you. This Shopify app offers a bunch of cool tools like pop-ups and banners that help you capture more emails. You can even personalize your campaigns based on customer behavior and then test which ones convert the best!
The Pros:
- It’s super easy to use, even if you’re a tech newbie!
- The app’s got all the info you need to get started and their documentation is easy to follow.
- Integrates seamlessly with Shopify, so you don’t have to worry about compatibility issues.
The Cons:
- If you’re technical, you might be a little bummed that you can’t customize the experience within the codebase.
App stats:
Shopify Rating: 4.6
Price: Free plan available. 15-day free trial. Additional charges may apply.
Shipturtle
For sellers on multiple marketplaces, Shipturtle can be a lifesaver. This Shopify app lets you manage your orders and inventory across multiple marketplaces in one place. You can even create custom shipping rules and generate shipping labels within the app!
The Pros:
- The app’s dashboard is super informative and keeps you on top of everything from orders to fulfillment.
- It integrates with a bunch of shipping providers, so you can choose the best option for your business.
- You can easily pay your vendors and manage their performance with vendor pages.
- It’s got a ton of features to help onboard vendors and communicate with customers.
The Cons:
- The app’s user interface and functionality can be a little overwhelming at first.
- You might need to put in some effort to get familiar with all its features.
App stats:
Shopify Rating: 4.6
Price: Free plan available. 7-day free trial.
Customer Account Concierge
This app is perfect for creating custom landing pages with personalized discounts and product recommendations. Plus, you can track customer behavior and use that data to improve your marketing efforts!
The Pros:
- Your customers get their own account page with order history and returns. Convenient, right?
- You can personalize the page with your own branding and messaging for a cohesive shopping experience.
- You can track customer behavior and preferences to improve your marketing strategies.
The Cons:
- Customizing the app might be a little challenging for some businesses.
- It comes at a cost, so be prepared to pay a bit for all those features!
- Might not integrate smoothly with all e-commerce platforms.
App stats:
Shopify Rating: 5
Price: Free plan available. 14-day free trial. Additional charges may apply.
Fenix
This Shopify app is an innovative delivery management software that uses big data and AI to automate shipping processes while improving the customer shopping experience. They have a Shopify app that simplifies shipment and logistics management by providing a user-friendly interface. This allows users to manage shipments, track orders in real-time, and access analytics and reports.
The Pros:
- Accurate Estimated Delivery Dates (EDDs) for Product Detail Pages, Cart, and Checkout.
- Offers personalized shipping options for each order, allowing merchants to tailor the delivery process.
- Provides shipping promotions that increase conversion rates and encourage repeat purchases.
- Allows merchants to create branded tracking pages.
- Fenix’s Intelligent Order Routing system automatically allocates orders to the most appropriate fulfillment location.
- Real-time order allocation and store inventory management give merchants full control over their order fulfillment process.
- Supports managing pickup and delivery options, and provides an optimized carrier finder and flexible carrier rate shopping API that supports all major shipping carriers.
- Offers both flat and actual shipping rates to help merchants choose the best shipping rate options for their business.
The Cons:
- Setting up the app may be difficult, requiring technical knowledge and effort.
App stats:
Shopify Rating: 5
Price: Free to install. Additional charges may apply
Loop
Loop is an app that makes returns management easy for customers. Loop tracks return status and automatically issues refunds, and even offers incentives for customers to keep their purchases instead of returning them which takes a lot of pressure of customer service teams.
The Pros:
- Easy installation and integration with Shopify Plus stores.
- Provides the option to use a return form in an iframe, keeping customers on their own website.
- User-friendly and easy to manage in the admin section, even for those with limited technical expertise.
- Provides multiple return statuses, helping businesses keep track of the returns process and ensuring that customers are kept informed.
- Offers alternative to buyers who want to return a product in a seamless way
- Helps businesses lower the number of actual returns sent back to the business
The Cons:
- Only available to Shopify Plus users, which may be a barrier for smaller businesses or those on other e-commerce platforms.
- Limited options for customizing the return form page, which may limit businesses’ ability to create a unique return experience for their customers.
- Pricing packages may be expensive, especially for businesses that are just starting out or have a smaller volume of returns.
App stats:
Shopify Rating: 4.6
Price: From $29/month. Additional charges may apply.
Judge.me Product Reviews
Judge.me Product Reviews is an app that makes it easy to collect and display product reviews on your Shopify store. The app allows customers to leave reviews with text, photos, and videos, and businesses to request an unlimited number of reviews.
The Pros:
- Customers can leave reviews with text, photos, and videos, making it easy for businesses to gather detailed feedback from their customers.
- You can request an unlimited number of reviews, so you can get as much feedback as you want.
- The app offers six different themes for the review carousel, so you can display your customer feedback in a super cool and engaging way.
- There’s an All Reviews Page and Floating Reviews Tab, which makes it easy for customers to browse and leave reviews.
- You can customize the forms and questions, and there’s a Q&A feature that allows you to gather even more detailed feedback.
- Your customers can easily share their reviews on social media, which can help drive traffic to your store.
- The app allows for product review groups and cross-shop synchronization, which is pretty nifty.
The Cons:
- Some businesses may find it difficult to fully customize the app to their liking, which could be a problem if you want a more tailored review management solution.
App stats:
Shopify Rating: 5
Price: Free plan available
Kustomer
If you’re all about offering top-notch customer service, this app is the way to go. It lets you see a customer’s entire history with your brand, from their orders to their interactions and support tickets. Plus, you can automate certain tasks to make the whole process even smoother and more personalized.
The Pros:
- Comes with a full suite of features to manage customer interactions.
- Offers workflow automation, which can streamline customer support processes.
- Provides detailed analytics on customer interactions.
The Cons:
- It’s a paid app, which might be a turnoff for some businesses. The cost varies depending on the size of your business and the features you need.
App stats:
Shopify Rating: 5
Price: Free to install. From $29 per month, per user for Professional and $139 per month, per user for Ultimate
Mechanic
Automation can save you time and effort, and that’s where Mechanic comes in. With this app, you can set up custom workflows for your Shopify store, automating tasks like product tagging and order processing without any coding required.
The Pros:
- Automates a wide range of tasks in your store, from emails to updating product info.
- Lets you use custom JavaScript for tasks.
- Can handle complex tasks easily, thanks to its impressive power.
- Provides templates for automating common tasks.
- Offers documentation to help you get started and troubleshoot issues.
The Cons:
- No free plan, which might be a bummer for some businesses.
- The app’s user interface has some bugs and stability issues, as some users have reported.
- Requires some technical know-how to use effectively.
App stats:
Shopify Rating: 5
Price: From $9/month. 15-day free trial.
Frequently Bought Together
With this Shopify app, you can create custom product bundles and offer discounts when customers buy multiple items together. For instance, if you’re selling running shoes, you could create a bundle that includes socks and running shorts at a discounted price. You can also customize the look and feel of the product recommendations to match your brand, so they seamlessly blend with your website’s design.
The Pros:
- The app allows businesses to fully customize the look and feel of the product recommendations to match their branding and aesthetic preferences.
- Offers multiple recommendation algorithms, including manual selection, automatic selection, and personalized selection.
- Includes a bundle discount upsell feature, which can encourage customers to buy complementary products together by offering a discounted bundle price.
The Cons:
- Depending on the size of your inventory, the app may not suggest enough product pairings to be effective in driving additional sales.
- The app doesn’t automatically create product bundles, so you’ll need to create and update them manually.
App stats:
Shopify Rating: 4.9
Price: $9.99/month. 30-day free trial.
Sweet Upsell
The app will automatically suggest related products or complementary items based on the customer’s cart contents, and you can customize the offers based on their interests. For example, if someone is buying a laptop, you could recommend a laptop bag or an extended warranty. By offering these suggestions, you’re increasing the likelihood that they’ll add more items to their cart and increase their purchase value.
The Pros:
- Suggests upsell offers based on the contents of the customer’s cart, increasing the chances of them adding more items to their order.
- Compatible with any payment processor, so businesses can keep using their preferred processor.
- Customizable design options allow businesses to make upsell offers look great and match their branding.
- Optimized for mobile and desktop devices.
- Super easy to install, with a one-click installation process.
- Offers clear instructions on how to get started and make the most of the app.
The Cons:
- Only one type of upsell offer is available, which is a pop-up modal window. Some businesses may prefer other types of offers, such as banners or in-line product suggestions.
- Design customization options may be somewhat limited for some businesses.
- Doesn’t support product bundling.
App stats:
Shopify Rating: 4.6
Price: From $29.99/month. 7-day free trial.
Rebuy
Rebuy is an app designed to help you increase repeat purchases from your customers. With this app, you can create automated email campaigns that encourage customers to reorder products they’ve purchased in the past. You can also offer personalized discounts and incentives to entice them to come back.
The Pros:
- App customization to fit your brand and business needs.
- Built-in conversion tracking to measure the effectiveness of your upsells and cross-sells.
- Intelligent personalization offers product recommendations to your customers.
- Marketing links can be used to drive customers to pre-populated carts and checkouts with auto-applied discounts and free gifts.
- Smart Cart feature allows customers to add multiple items to their cart at once.
- The app combines many functions, which can save you time and effort.
The Cons:
- Only available for Shopify Plus accounts.
- The app is relatively expensive compared to other Shopify apps.
App stats:
Shopify Rating: 4.9
Price: From $99/month. 21-day free trial.
BeProfit
This app lets you create custom reports and dashboards that give you the deets on how much cash you’re raking in, which products are crushing it, and how much you’re shelling out on ads and other stuff. Having all this info at your fingertips is key to making bank and leveling up your sales game.
The Pros:
- Provides real-time updates, making it perfect for businesses with high ad spend.
- Allows you to input all your expenses, giving you a complete view of your financial health.
- Visualize your ROAS and optimize your ads.
- Customize the app to fit your needs.
The Cons:
- May not be suitable for smaller businesses with limited budgets.
- Its interface can be overwhelming for those who are new to financial tracking software.
- Some users have reported integration issues with certain payment gateways, which can impact its accuracy.
App stats:
Shopify Rating: 5
Price: Free plan available. 14-day free trial. Additional charges may apply.
Loox
Loox is a robust Shopify app designed to help businesses of all sizes collect customer reviews, photos, and videos to showcase their brand’s credibility and social proof. With Loox, brands can easily display customer-generated content in stunning visuals that highlight their brand’s strengths.
The Pros:
- Collect more customer reviews, photos, and videos to showcase your brand’s credibility and social proof.
- Beautiful displays of your customer-generated content.
- High ROI as Loox has been shown to be a revenue generator for many businesses.
- Easy setup and 24/7 support
- Loox reviews don’t slow down your website
- Recognized as a best-in-class technology solution
The Cons:
- A bit pricey for smaller businesses with limited budgets
App stats:
Shopify Rating: 4.9
Price: From $9.99/month. 14-day free trial. Additional charges may apply
Matrixify
With this app, you can quickly and easily export all your product data, customer data, and order data into different formats. This makes it super simple to transfer your info over to a new location without losing any of it. Plus, it’ll save you a ton of time and hassle in the process.
The Pros:
- Offers an extensive range of features to manage admin data on Shopify stores.
- It covers all Shopify entities, including redirects and files, so you can be sure your data will be transferred accurately.
- You can export your data to a variety of formats and storage platforms, like Dropbox and Google Drive.
- The app provides detailed reports on exported data sent directly to your email, so you can keep track of everything.
- Matrixify offers a bunch of cool features to manage admin data on Shopify stores.
The Cons:
- The free plan has limits on the number of CSV lines per file that can be exported.
- Some fields available for CSV import are “export only,” which means they can’t be edited through the app.
App stats:
Shopify Rating: 4.9
Price: Free plan available. From $20/month. Additional charges may apply.
Grow Your Brand in 2023 With These Recommended Shopify Apps
Depending on the type of e-commerce business you work with, these recommended Shopify apps can be absolute must-haves to automate parts of your business to really scale. We have seen how they help our clients optimize their manual workflows, improve customer satisfaction, lower customer support, and boost sales like never before.
Not all businesses are the same and we aren’t saying that every business would be benefited from all these apps. Some are specific to your particular business and in some cases, you can be benefited by building your own custom Shopify app. If you have a specific requirement that’s not met by any of the available apps, you can hire a Shopify developer to create a custom app tailored to your exact business.
Custom Shopify apps can be tailored and be a game-changer for your business, allowing you to fully customize your store’s functionality and reduce a ton of manual work that your team may be performing. With the power of automation and third-party tool integration, you can optimize your operations and increase your margins.
So, if you’re ready to make 2023 the year of your Shopify store, don’t forget to explore the app marketplace and potentially consider building a custom Shopify app.
