ZOOM VIDEO COMMUNICATIONS

CUSTOM WORDPRESS DESIGN AND DEVELOPMENT | ZOOM.US

Client

The leading video communications provider, Zoom, offers anybody the ability to connect with family, friends, coworkers, students, fans, supporters, and more across the globe.

Challenge

Zoom uses their blog to spotlight stories of exceptional people using their video communications application in creative ways. They were in dire need of a design refresh to give the blog a more modern look and feel with faster load times, more relevant articles for readers, and better search and subscriber signup capabilities.

Strategy

Spiral Scout dedicated a six-person team to the Zoom blog redesign project, including a project manager, multiple front and back end developers, and a lead designer. After reviewing the existing blog, brand book, style guide, and 20 blogs of similar corporate IT companies, our team assembled a complete UI Kit for the new Zoom blog. The kit included typography, color palettes, and all element states based on the clients’ requirements.

/ ZOOM VIDEO COMMUNICATIONS

Solutions

Technologies

WordPress
Polylang
Lingotek
Pardot
HotJar
TrustArc
YoastSEO
Advanced Custom Fields PRO

We presented draft designs for two key pages to the Zoom team to get final approval on the overall design direction. From there, we created the rest of the desktop designs and then moved onto mobile versions of the layouts.

All design layouts were given to the client and the development team through a clickable prototype in invisionapp.com. We met weekly for six months to provide regular updates to the Zoom team and make quick changes and improvements as needed.

Results

During development, our team prioritized international localization to ensure the new Zoom blog was accessible and translatable for readers across the globe.

Review

“Spiral Scout is always willing to understand our needs, and if they can't, then they gather each side to talk everything through. They're super responsive and really understand trends in web design. They shot down outdated ideas and brought modern ones to the table. Spiral Scout truly cares about the end results.“