Custom WordPress Development for a High-Traffic, Multi-Language Blog

wordpress

development

seo

optimization

multilingual

support

Services

Custom Software Development, Design, Maintenance & Support, Software Testing Services

Industries

Media and Entertainment, Technology

Technologies

Advanced Custom Fields PRO, HotJar, Lingotek, Pardot, Polylang, TrustArc, WordPress, Yoast SEO Plugin

Client Overview

Zoom is a global leader in video communications, connecting millions of users worldwide. With its rapid growth during the pandemic, Zoom needed a modernized corporate blog that could better engage its international audience, generate more leads, and align with its brand values. Spiral Scout was selected from over 10 internationally recognized agencies and brought in to redesign, optimize, and scale the platform to support Zoom’s evolving content strategy.

Goals

Showcase product updates, company news, and customer stories
Improve search visibility and lead generation
Provide a seamless, multilingual experience for a global audience
Support increasing traffic and content demands

Challenges

Solutions

Challenges

Outdated Blog Design

Zoom’s existing blog was outdated, confusing, and failed to capture readers’ emails, limiting sales leads.

Solutions

Comprehensive Redesign

Conducted a comprehensive review of Zoom’s existing blog, brand book, and analytics. Created a UI Kit with typography, color palettes, and elements based on Zoom’s requirements. Developed visually stunning designs reflecting Zoom’s brand values and goals.

Challenges

Technical Limitations

The blog needed improved load times and enhanced user experience across devices.

Solutions

WordPress Optimization

Implemented WordPress with Advanced Custom Fields PRO for flexible content management. Used Polylang for multilingual support and YoastSEO for enhanced search engine optimization. Ensured seamless and engaging experiences across all devices through responsive designs.

Challenges

Communication and Feedback

Maintaining effective communication and incorporating feedback efficiently was crucial for project success.

Solutions

Interactive Prototyping and Project Management

Used invisionapp.com for sharing web design layouts, allowing real-time feedback. Held weekly meetings led by a project manager to organize feedback and ensure timelines and budgets were maintained.

Project strategy

Overview of the critical steps that shaped the project’s success and addressed its key challenges.

Initial Analysis and Planning

Audited Zoom’s existing blog, analytics, and user behavior data

Researched 20+ top-performing corporate blogs for insights

Created a UI Kit aligned with Zoom’s branding and content strategy

Collaborative Design Process

Developed wireframes and interactive prototypes

Iterated designs based on Zoom’s real-time feedback

Built an engaging, mobile-first design for improved usability

Development & Integration & Post Launch Support

Built the site on WordPress + Advanced Custom Fields PRO for flexible content management

Integrated multilingual support via Polylang

SEO optimization with structured metadata and performance best practices

Conducted A/B testing for CTA performance

Ongoing site monitoring & SEO refinement

Results & Impact

70% Faster Load Times – Enhanced caching and content delivery reduced page load speeds significantly.
3x Increase in Lead Conversions – Optimized CTAs and lead capture forms resulted in a higher conversion rate.
Expanded Global Reach – Multilingual support led to 90% more international traffic.
Improved Content Management – Zoom’s marketing team gained greater control over publishing and optimization.
Ongoing Success & Partnership – Spiral Scout continues to support Zoom’s evolving content and technical needs.

deliverables

Modernized Blog Design – Created a sleek, intuitive design that reflects Zoom’s brand identity.
Enterprise-Ready Infrastructure – Built a highly scalable platform to accommodate Zoom’s rapid content growth.
Multilingual and SEO Support: Implemented Polylang for multilingual capabilities and YoastSEO for improved search engine optimization.