Custom WordPress Development for a High-Traffic, Multi-Language Blog
wordpress
development
seo
optimization
multilingual
support
Services
Industries
Technologies
Client Overview
Zoom is a global leader in video communications, connecting millions of users worldwide. With its rapid growth during the pandemic, Zoom needed a modernized corporate blog that could better engage its international audience, generate more leads, and align with its brand values. Spiral Scout was selected from over 10 internationally recognized agencies and brought in to redesign, optimize, and scale the platform to support Zoom’s evolving content strategy.
Goals
- Showcase product updates, company news, and customer stories
- Improve search visibility and lead generation
- Provide a seamless, multilingual experience for a global audience
- Support increasing traffic and content demands
Challenges
Solutions
Outdated Blog Design
Zoom’s existing blog was outdated, confusing, and failed to capture readers’ emails, limiting sales leads.
Comprehensive Redesign
Conducted a comprehensive review of Zoom’s existing blog, brand book, and analytics. Created a UI Kit with typography, color palettes, and elements based on Zoom’s requirements. Developed visually stunning designs reflecting Zoom’s brand values and goals.
Technical Limitations
The blog needed improved load times and enhanced user experience across devices.
WordPress Optimization
Implemented WordPress with Advanced Custom Fields PRO for flexible content management. Used Polylang for multilingual support and YoastSEO for enhanced search engine optimization. Ensured seamless and engaging experiences across all devices through responsive designs.
Communication and Feedback
Maintaining effective communication and incorporating feedback efficiently was crucial for project success.
Interactive Prototyping and Project Management
Used invisionapp.com for sharing web design layouts, allowing real-time feedback. Held weekly meetings led by a project manager to organize feedback and ensure timelines and budgets were maintained.
Project strategy
Overview of the critical steps that shaped the project’s success and addressed its key challenges.
Initial Analysis and Planning
Audited Zoom’s existing blog, analytics, and user behavior data
Researched 20+ top-performing corporate blogs for insights
Created a UI Kit aligned with Zoom’s branding and content strategy
Collaborative Design Process
Developed wireframes and interactive prototypes
Iterated designs based on Zoom’s real-time feedback
Built an engaging, mobile-first design for improved usability
Development & Integration & Post Launch Support
Built the site on WordPress + Advanced Custom Fields PRO for flexible content management
Integrated multilingual support via Polylang
SEO optimization with structured metadata and performance best practices
Conducted A/B testing for CTA performance
Ongoing site monitoring & SEO refinement
Results & Impact
70% Faster Load Times – Enhanced caching and content delivery reduced page load speeds significantly.
3x Increase in Lead Conversions – Optimized CTAs and lead capture forms resulted in a higher conversion rate.
Expanded Global Reach – Multilingual support led to 90% more international traffic.
Improved Content Management – Zoom’s marketing team gained greater control over publishing and optimization.
Ongoing Success & Partnership – Spiral Scout continues to support Zoom’s evolving content and technical needs.
deliverables
- Modernized Blog Design – Created a sleek, intuitive design that reflects Zoom’s brand identity.
- Enterprise-Ready Infrastructure – Built a highly scalable platform to accommodate Zoom’s rapid content growth.
- Multilingual and SEO Support: Implemented Polylang for multilingual capabilities and YoastSEO for improved search engine optimization.
Spiral Scout truly cares about the end results.
Matt Torman
Content Marketing Manager of Zoom
OVERALL SCORE
At Spiral Scout, we believe that when it comes to software development and delivery, it’s time for a change.
5.0
SCHEDULING
On Time / Deadline
5.0
QUALITY
Service & Deliverables
5.0
COST
Value / Within Estimates
5.0
NPS
Willing to Refer
