Revamping PIB Sales for Enhanced eCommerce Efficiency

wordpress + woo

responsive design

erp system

integration

microservices

architecture

Services

Custom Software Development, Design, E-Commerce Development, Internet Marketing, IT Consulting, IT Outstaffing, Legacy Modernization, Maintenance & Support, Product Discovery, Software Development, Software Testing Services, Team Development, Technical Co-Founder

Industries

E-Commerce, Manufacturing and Supply Chain

Technologies

Bootstrap, Figma, HTML5/CSS3, jQuery, Laravel, Miro, MySQL, NGINX, Paytrace, PHP5/PHP7, REST API, SASS, Webpack, WooCommerce, WordPress

about the project

Pacific International Bearing (PIB) is a leading global distributor of high-quality bearings and related industrial products. As their business expanded, they needed a modernized eCommerce platform that could support growth, improve operational efficiency, and reduce the manual workload associated with order processing and customer service.

Their existing platform struggled with slow performance, outdated design, and a lack of seamless integration between their ERP system, third-party vendors, and online storefront. These inefficiencies resulted in delayed order processing, poor user experience, and an inability to scale effectively.

To address these challenges, Spiral Scout designed and developed a fully integrated, scalable, and responsive eCommerce platform that modernized PIB’s online operations, allowing them to process orders faster, synchronize inventory in real-time, and deliver an enhanced customer experience.

OBJECTIVES

Redesign PIB Sales’ eCommerce marketplace to enhance usability, scalability, and modern aesthetics.
Seamlessly integrate their internal ERP system with WooCommerce and third-party vendor platforms.
Optimize data processing using a microservices architecture, ensuring faster order fulfillment and inventory updates.
Enhance search functionality, UX/UI design, and mobile responsiveness for a frictionless shopping experience.
Reduce reliance on customer service by improving automation, self-service capabilities, and real-time tracking.

Challenges

Solutions

Challenges

Legacy eCommerce Platform with Poor Performance

PIB’s existing WordPress + WooCommerce platform was slow, outdated, and unable to handle large-scale transactions efficiently. Customers faced long page load times, and the backend struggled with syncing inventory across multiple channels.

Solutions

Comprehensive Site Redesign

Spiral Scout completely redesigned and optimized PIB’s eCommerce platform, leveraging modern front-end and back-end technologies to enhance speed, usability, and performance. We upgraded the WooCommerce architecture to handle high transaction volumes and implemented a caching strategy to improve load times.

Challenges

Lack of ERP & Third-Party System Integration

PIB’s ERP system operated in isolation, requiring manual updates for inventory, order management, and customer records, leading to data inconsistencies and inefficiencies.

Solutions

ERP Integration and Microservices Development

We developed a robust integration layer between PIB’s ERP and WooCommerce, enabling real-time synchronization of orders, inventory, and customer data. Additionally, we integrated third-party vendor systems, allowing PIB to manage drop shipping, bulk ordering, and partner sales from a centralized dashboard.

Challenges

Inefficient Data Processing & Scalability Limitations

The previous system relied on a monolithic architecture, which struggled to handle increasing order volumes and high traffic spikes, resulting in slow performance and bottlenecks.

Solutions

Microservices Architecture

We transitioned PIB to a microservices architecture, which broke down major system functionalities into independent, scalable components. This enabled faster data processing, improved system resilience, and eliminated single points of failure.

PIB SALES Project strategy

Overview of the critical steps that shaped the project’s success and addressed its key challenges.

In-Depth Analysis & Technical Planning

We conducted a comprehensive audit of PIB’s existing systems, business needs, and customer pain points. Our team developed a three-phase plan that prioritized ERP integration, microservices adoption, and a complete site redesign to align with PIB’s growth strategy.

Full Service eCommerce Development & UX Optimization

We worked collaboratively with PIB’s leadership to define their brand identity and online goals. Using Figma and Miro, we designed wireframes, prototypes, and a modern UI/UX that balanced aesthetics and functionality.

Our engineers developed custom API integrations between PIB’s ERP system, WooCommerce, and vendor networks, enabling real-time data exchange, automated order fulfillment, and centralized reporting.

By breaking down the system into independent, scalable microservices, we enabled PIB to process thousands of orders simultaneously without bottlenecks, ensuring a future-proof architecture that could easily accommodate expansion.

Testing, Deployment & Continuous Optimization

Our QA team performed extensive testing on security, performance, and integrations to ensure a flawless launch. Post-launch, we continued monitoring and optimizing system performance, helping PIB maintain peak efficiency and customer satisfaction.

Results & Impact

The redesigned site and integrated systems significantly enhanced PIB’s operational efficiency, allowing for seamless data processing and improved user experience. The successful integration of ERP and microservices architecture positioned PIB for effective scaling and maintained their leadership in the bearing industry.

* Enhanced operational efficiency with ERP integration and microservices architecture.
* Improved user experience with responsive design and WooCommerce integration.
* Streamlined data processing and management for scalability.

KEY OUTCOMES

80% faster order processing time, reducing delays and improving fulfillment efficiency.
80% automation of inventory and order management, decreasing manual workload and errors.
265% increase in online conversions due to improved UX and search functionality.
Scalable architecture that supports thousands of transactions daily without performance degradation.
Centralized, real-time reporting that gives PIB leadership actionable insights into sales trends, inventory levels, and customer behavior.