Legacy Modernization means updating or rebuilding outdated, inefficient software systems using modern technologies and architectures.
Spiral Scout specializes in transforming aging systems into modern, scalable solutions by refactoring code, migrating applications to the cloud, and integrating cutting-edge AI automation to eliminate technical debt and significantly improve overall performance and business agility.
The quest for perfection in digital marketing begins with the perfect website. McKinsey and Company identify frictionless web design along with embracing analytics and agile organizations as the three main areas of focus for embracing the speed of digitization for managing the consumer journey. Website design trends in 2021 and beyond should “create frictionless experiences” so […]
AI-Powered Strategies for Data Format Negotiation in Large-Scale E-Commerce Systems A typical e-commerce platform handles thousands of transactions daily, connecting to multiple payment gateways, shipping services, and inventory systems. In a system like this even a tiny discrepancy in the product data feed format, like a date written differently in one system, can cause a […]
Buyer personas are an integral part of lead generation strategies, but many companies fail to use them to build or redesign a website. Marketing industry leaders like Hubspot and Content Marketing Institute offer strategies and ideas for content marketing and buyer personas, but designing a website for personas is an afterthought.Buyer personas (aka customer personas) […]