For enterprise-level businesses, Shopify Plus offers a comprehensive set of features to help you manage your business, from inventory and order management to shipping and taxes. But, what sets Shopify Plus apart from other e-commerce platforms is its ability to handle a flood of traffic and process large volumes of orders, making it a perfect solution for businesses that need to scale quickly.
In this post, we will dive into the world of high-volume e-commerce businesses and uncover the powerful capabilities of Shopify Plus.
Key Benefits of Shopify Plus for High-Volume Businesses
When it comes to eCommerce development, scalability is a crucial factor to consider. As your business expands, so too does the need for a platform that can handle the increased traffic and sales that come with it. This is where Shopify Plus comes in.
- Load balancing and redundancy: Shopify Plus is designed to handle even the most demanding levels of traffic, with the ability to distribute it across multiple servers for optimal capacity. With built-in redundancy, if one server goes down, the platform seamlessly switches to another, ensuring that your e-commerce site remains online and accessible to customers at all times – no sweat, no interruptions, just smooth scaling.
- Real-time reporting: The platform takes monitoring and reporting to the next level, with real-time analytics that gives businesses the power to stay ahead of potential issues. With the ability to track traffic and sales in real-time, businesses can quickly get detailed insights into customer behavior and preferences empowering businesses to optimize their website and marketing efforts, driving sales and growth like never before or they have the data they need they can put into a 3rd party analytics tool and gather more insights.
- Automatic failover: With Shopify Plus, businesses can rest easy knowing that their e-commerce site will always be accessible to customers, thanks to its automatic failover feature. This helps to prevent any potential downtime and ensures that your customers can always access your site, even during periods of high traffic.
From custom Shopify Plus development to personalized design options, the platform offers businesses the flexibility to craft an online store that stands out from the crowd.
- Optimizing your checkout within the confines of Shopify’s requirements: Shopify Plus did have some drawbacks for how you can customize the checkout but they do offer businesses the ability to create a truly personalized checkout experience for customers with the help of design and 3rd party plugins: from customizing checkout fields to adding unique payment methods.
- Customizable admin interface: Businesses can tailor the back-end of their online store by customizing the layout of the admin interface, adding new functionality, and more. This allows businesses to streamline their operations and improve their workflow, making it easier for admins to manage their online stores.
- Customizable APIs and 3rd party plugins: From custom shipping options and inventory management to adding new and unique features, there are options to enhance the online store’s capabilities and functionality through the integration of custom APIs and 3rd party plugins.
Built on a robust and reliable infrastructure, Shopify Plus ensures that your customer’s data is protected with industry-standard encryption, keeping sensitive information such as credit card numbers secure. Regularly audited to meet the latest security standards, the platform equips your business with an array of features to help you safeguard your online store against potential security threats.
- PCI-compliant checkout: Shopify Plus is PCI DSS (Payment Card Industry Data Security Standards) compliant, which means it includes a secure and compliant checkout process, to protect sensitive customer information such as credit card numbers.
- Automatic SSL certificate: Shopify Plus automatically sets up an SSL certificate for all its users, to ensure that the online store and its customers’ data are secure, both during and after the checkout process.
- Data encryption: Shopify Plus uses industry-standard encryption to protect sensitive information, such as credit card numbers, email addresses, and other personal information. This provides an added layer of security for customers’ data, ensuring that it cannot be accessed by unauthorized parties
4. Advanced features
Beyond the basic capabilities that businesses need to succeed in today’s competitive e-commerce landscape, Shopify Plus offers a variety of advanced features that set it apart from other e-commerce platforms on the market:
- Advanced reporting and analytics provide detailed insights on website performance, customer behavior, and sales trends, empowering businesses to make data-driven decisions and optimize their online stores.
- Shopify Plus Native Wholesale and B2B functionality allows businesses to create separate storefronts with unique pricing and ordering capabilities for different types of users, catering to the specific needs of wholesale and B2B customers.
- Customizable scripts and apps enable businesses to customize their store’s functionality and create unique features to improve the user experience and drive conversions.
- Multilingual and multi-currency support expands the reach of your store and caters to customers from different regions and cultures.
- Automatic updates and backups to ensure the security and stability of the store at all times
- Access to lots of native functionality built into Shopify’s API enables businesses to integrate their store with other platforms, automate tasks, and build custom Shopify Plus integration solutions.
Best Practices for Increasing Your Sales on Shopify Plus
- Conversion Rate Optimization on your product pages: Want to boost your conversion rate? Make sure your pages load quickly, are mobile-friendly, and feature high-quality product images and descriptions that appeal to your target audience. Use customer personas, A/B testing, and data analysis to make informed changes to your pages that specifically address your customers’ needs, interests, and pain points.
- Inventory Management: Keep track of stock levels and restock items promptly to ensure that your customers always have access to the products they desire. Providing a waitlist option for out-of-stock items that capture a user’s email is a great way to engage customers and gain valuable insights into high-demand products.
- Order Fulfillment: Partner with a fulfillment center or dropshipping service to handle high volumes of orders and storage needs. This will free up time and resources to focus on growing your business while ensuring faster shipping times and better customer service.
- Abandoned Cart Recovery: Set up abandoned cart recovery emails and include special offers, such as discounts, to remind customers of their incomplete purchases.
- Using an Enterprise-Grade Content Delivery Network (CDN). Use an enterprise-grade Content Delivery Network (CDN) to ensure optimal website performance, especially during peak traffic. This will distribute your content across multiple servers, making it easily accessible to your customers, even in times of high demand.
- Monitor and Analyze your store’s performance regularly to identify potential issues and make data-driven decisions to improve website performance and increase revenue. Use the insights to create targeted marketing campaigns and optimize product offerings.
- Scaling Up your Customer Service: As your customer service volume increases, ensure your team is equipped to handle the load by increasing the number of representatives, implementing automation tools such as chatbots, or providing a self-service portal for customers.
- Shopify Plus Integration Solutions: Take advantage of the powerful plugins and apps offered by Shopify Plus to streamline various aspects of operating an e-commerce business. These tools can automate tasks such as inventory management, order fulfillment, and abandoned cart recovery, and offer valuable insights and data analysis. With Shopify app development, you can enhance efficiency, improve the customer experience, and capitalize on revenue opportunities.
High-Volume Sales on Shopify Plus: An In-Depth Case Study by Spiral Scout
Let’s discover how Spiral Scout leverages the capabilities of Shopify Plus to get the most out of the enterprise eCommerce platform for Brilliant Tech. The company was looking to hire Shopify Plus experts to design and develop an online store that delivers personalized and optimized e-commerce experiences for businesses, resulting in impressive sales outcomes.
Spiral Scout’s team of experts conducted a comprehensive analysis of Brilliant Tech’s website to identify areas that needed improvement. Faced with challenges in user experience and custom Shopify Plus web design, they knew it was time for a change. And boy, did they see a change!
Our Shopify experts crafted a custom Shopify Plus theme that not only aligned with the client’s brand identity but also significantly improved the user experience. With features like improved product filtering, personalized product recommendations, and a smooth checkout process, the new theme was a game-changer. But we didn’t stop there. We also integrated a variety of Shopify apps and plugins to automate processes. This not only improved efficiency but also helped Brilliant Tech reduce operational costs.
To end on a high note, Shopify Plus is a powerful e-commerce platform that can provide significant benefits for enterprise-level businesses. Partnering with Spiral Scout, businesses gain access to experts who can help them achieve their e-commerce goals and maximize their return on investment. Want to learn more about how Spiral Scout can help your business? Contact our professional team today. Spiral Scout has expertise in developing online stores using Shopify and Shopify Plus, which can help take your business to the next level.