Revamping and relaunching with success in the united states

Shopify plus

redesign

ui/UX

optimization

Performance

Enhancement

Services

Design, E-Commerce Development, Legacy Modernization, Maintenance & Support, Product Discovery, Shopify Development, Software Testing Services, Team Development, Technical Co-Founder

Industries

Consumer Products, E-Commerce, Retail

Technologies

Node.js, Shopify, Vue.js

About the Project

Tania B is a luxury kitchenware brand known for its elegant and high-end culinary products, catering to both direct-to-consumer (DTC) and business-to-business (B2B) markets but mostly in Brazil. Their audience includes design-conscious home chefs, high-end event planners, and corporate clients seeking exclusive kitchenware. While the brand had already carved out a strong niche, its online presence wasn’t fully delivering the seamless, high-end experience customers expected. The client approached Spiral Scout to modernize their Shopify Plus website and re-introduce the brand to the US market—all within a tight deadline.

Our mission was to blend style with functionality, creating an e-commerce platform that showcased the brand’s premium aesthetic while also improving engagement and conversion rates.

Objectives

Refresh the website’s look and feel to align with brand identity.
Improve user experience and site performance.
Address and fix existing bugs and legacy code issues.
Complete the project within a tight deadline.

Challenges

Solutions

Challenges

Outdated UX and Visual Inconsistencies

The existing design didn’t fully reflect the brand’s luxury appeal, and inconsistencies in styling impacted user trust. There were legacy interface bugs in their visuals that the team was struggling to address.

Solutions

Theme Update and Bug Fixes

Our design team introduced a refined and cohesive aesthetic, balancing minimalism and elegance to reinforce the high-end positioning of the brand.

Challenges

Performance Bottlenecks Slowing the Customer Experience

Shopify is known for having slow page load but TB was in a different ballpark. The site had slow load times, especially for key pages like product listings and checkout.

Solutions

Speed Up Shopify Plus

We first proposed changes that were attached to benchmarked metrics so we have a baseline for where we started. Then we optimized image delivery, streamlined their Shopify Plus apps, and improved caching strategies, resulting in page loads going from 9 seconds down to 2 seconds or faster.

Challenges

Complex Checkout and Cart Issues

Customers faced unnecessary friction when adding items to their carts and completing purchases.

Solutions

UX Conversion Improvements

We simplified the checkout flow, making it intuitive, frictionless, and mobile-optimized to improve conversions.

our Shopify plus strategy

What shaped the project’s success and addressed its key challenges.

Refactoring the Existing Codebase

Rather than starting from scratch, we applied a fresh design to the current Shopify Plus infrastructure, allowing us to meet the client’s tight deadline without unnecessary development delays or additional costs.

Step-by-Step Development for Incremental Improvements

We focused on mission-critical updates first, such as optimizing product pages and streamlining checkout, before expanding to secondary enhancements.

Quality Assurance and Continuous Optimization

After launch, our QA team rigorously tested performance across devices, incorporating customer feedback to refine the UX even further.

Project results

Tania B’s Shopify Plus site is now a modern, high-performance e-commerce platform that supports both B2C and B2B sales. By blending design excellence with smart UX optimizations, Spiral Scout helped transform their online store into an experience that truly matches their luxury brand ethos and all in just 8 weeks.

Key Outcomes

Faster Load Times → Customers now experience a significantly quicker and smoother page load and browsing experience.
21% Increase in Conversion Rates → The streamlined checkout process reduced drop-off rates and improved sales.
Reduction in Site Errors by 90% → By eliminating technical issues, we enhanced stability and reliability for users.
Stronger Brand Identity → The new site design now fully reflects the exclusivity and sophistication of the Tania B brand.