building a shopify plus website for an olympic gold medalist

Shopify 2.0

development

Vue.js

Integration

Custom

Plugins

Services

Design, E-Commerce Development, Internet Marketing, IT Outstaffing, Maintenance & Support, Product Discovery, Shopify Development, Software Testing Services, Team Development, Technical Co-Founder

Industries

Consumer Products, E-Commerce, Retail

Technologies

Node.js, Shopify, Vue.js

About the Project

Founded by legendary track and field athlete Allyson Felix, Saysh is a community-driven lifestyle brand created by and for women. Their mission is to challenge inequality through creativity and athleticism, offering products and experiences that empower their audience. With a growing customer base and evolving business needs, Saysh required a Shopify website redesign to enhance user experience, drive conversions, and support seamless content and product management.

Objectives

Optimize the website’s UX/UI to match the brand’s bold and modern identity.
Develop new store features and integrations to support Saysh’s business growth.
Ensure a fast, responsive, and conversion-friendly e-commerce experience.
Implement key Shopify plugins for data-driven business decisions.
Provide ongoing technical support to keep the site scalable and efficient.

Challenges

Solutions

Challenges

Outdated UX and UI

Saysh was frustrated with their previous Shopify Plus development provider and needed a trusted team for long-term collaboration. The existing website needed a more intuitive and visually striking design to reflect Saysh’s identity and attract more customers.

Solutions

Brand and Design Refresh

Spiral Scout provided a responsive and proactive design and development team of Shopify development experts, ensuring maximum transparency and reduced response and delivery time for each feature. We conducted a comprehensive UX/UI audit and implemented a sleek, modern redesign focused on conversion optimization and seamless navigation.

Challenges

Lack of Agile Development Workflow

Saysh needed fast iterations for product launches and content updates, but their existing workflow made it difficult to roll out changes efficiently.

Solutions

Better Development Processes

Built a flexible and transparent development process, ensuring quick turnaround times for new features while maintaining a high level of quality and performance.

Challenges

Limited Shopify Functionality

The business required custom integrations and advanced Shopify functionality to streamline operations and support growth.

Solutions

Shopify 2.0 with Vue.js and Node.js

Developed custom plugins and integrated key third-party tools, enabling data-driven decision-making and seamless in-house content management.

Challenges

Scalability Issues

The website needed integration with various plugins to provide the Saysh team with data for key business decisions. With Saysh expanding its product line and customer base, their Shopify site needed to be scalable and future-proof.

Solutions

Scaled for Growth

Integrated the website with important plugins like Shopify Plus, Make.com, Dropbox, Klaviyo forms, Klarna, and Wishlist King, including custom development for enhanced functionality. We optimized the Shopify 2.0 framework for speed, stability, and scalability, ensuring the brand could continue growing without performance bottlenecks.

OUR SHOPIFY strategy

Overview of the critical steps that shaped the project’s success and addressed its key challenges.

UX/UI Audit & Strategy

Performed a full analysis of the website’s usability, identified pain points, and developed an optimized layout for a smoother shopping experience.

Feature Development and Optimization

Implemented custom Shopify plugins, Vue.js integration, and conversion-focused enhancements to elevate performance.

Data-Driven Enhancements

Integrated analytics tools and plugins to support data-backed decision-making and personalized user experiences.

Project results

Over the course of our year-long collaboration, we helped position Saysh for exponential growth by redesigning their website, optimizing their e-commerce workflow, and launching new products. The revamped Shopify store seamlessly reflected their brand identity, making it more engaging, high-performing, and conversion-friendly. As a result of working with our ng a reliable and fast workflow to get more new store features released, as a software development company, Saysh successfully raised over $3 million at the end of 2022, launched two highly successful products, and attracted a growing, devoted customer base. With this strong foundation in place, we continue to support Saysh with ongoing feature development, technical improvements, and strategic growth initiatives as they scale their brand to new heights.

Key Metrics

Website Redesign & UX Optimization – Increased engagement and improved conversion rates by over 72%.
Shopify 2.0 Development & Custom Integrations – Implemented a scalable framework for future growth.
Seamless Product Launch Support – Successfully launched two new products, generating $X million in additional revenue.
Ongoing Technical Support & Optimization – Provided fast, responsive development, ensuring efficient feature rollouts and improved customer experience.