Mobile App MVP Development for a Rapidly Expanding Weight-Loss Program
a/b
testing
REACT NATIVE
implementation
agile
development
Services
Industries
Technologies
About Project
Found is a healthcare and weight-loss startup offering a whole-body approach to weight management. The company provides evidence-based weight loss solutions tailored to each member’s unique needs. As Found scaled rapidly, they required a mobile app that could support their fast-growing user base, integrate seamlessly with health data, and offer a best-in-class user experience. Spiral Scout was brought in to develop a mobile app MVP that could be launched quickly, tested for engagement, and iterated upon to support long-term growth.
Objectives
- Develop a mobile app MVP for both iOS and Android within a two-month deadline.
- Implement A/B testing to optimize app features and user experience.
- Ensure seamless integration with Apple Health, Google Fit, and other third-party tools.
- Support Found’s rapid growth by creating a scalable, maintainable codebase.
Challenges
Solutions
Tight Development Timeline
Found needed a mobile app developed for iOS and Android within a two-month period.
Agile Sprint Optimization
Spiral Scout shortened the usual sprint schedule from two weeks to one week, allowing for rapid iteration and direct feedback from Found’s product and backend teams.
Platform Limitations
Found initially considered using Expo, which posed limitations for long-term scalability.
React Native Adoption
Spiral Scout recommended React Native for its ability to support a single codebase, allowing for easier iteration and testing on both platforms.
Feature Optimization
Ensuring the app features were optimized for user engagement and conversion was critical.
Real-Time A/B Testing
Conducted A/B tests on several features, optimizing them in real-time based on data analysis to achieve the highest converting UI/UX possible.
Project strategy
To ensure the successful launch of Found’s mobile app, Spiral Scout adopted a structured and iterative approach focused on speed, collaboration, and optimization.
Collaborative Development with Found’s Team
Worked directly with Found’s product and backend teams to align on business goals, gather real-time feedback, and ensure seamless integration with their existing systems.
Automated Integration & Delivery
Implemented CI/CD pipelines with automated builds, testing, and deployment for both iOS and Android, allowing for rapid iteration and consistent updates.
Data-Driven Optimization
Integrated analytics, A/B testing, and real-time data tracking to refine the user experience and maximize engagement based on actionable insights.
Project results
The successful collaboration between Spiral Scout and Found resulted in a seamless mobile app launch that met the aggressive two-month deadline. The app was featured in Amplitude’s 2022 Product Report as the #2 “Next Hottest Product” in North America. Found experienced over 500% year-over-year growth, significantly improving health outcomes for thousands of users. The partnership also contributed to Found securing $100 million in investment, solidifying its position as a leader in the digital health space.
deliverables
- Developed a high-performance React Native mobile app that launched on time, meeting the two-month deadline.
- Implemented A/B testing and analytics to enable continuous feature optimization and engagement tracking.
- Integrated Apple Health and Google Fit for seamless data synchronization and personalized user insights.
- Automated deployment and testing pipelines, allowing for frequent updates without disruption.
- Provided ongoing development and support, ensuring long-term scalability and feature expansion.
Super excited to work with Spiral Scout and we are thankful for our partnership with them.
Alex Linares
CPO of Found
OVERALL SCORE
At Spiral Scout, we believe that when it comes to software development and delivery, it’s time for a change.
5.0
SCHEDULING
On Time / Deadline
5.0
QUALITY
Service & Deliverables
5.0
COST
Value / Within Estimates
5.0
NPS
Willing to Refer
