Rebuilding and enhancing Ots’s mobile and web experience
Next.JS
& TYPESCRIPT development
REACT NATIVE
integration
SEO
OPTIMIZATION
Services
Industries
Technologies
About Project
OnTheSnow (OTS) is a premier digital platform that provides ski reports, snow conditions, and resort insights to a global audience of winter sports enthusiasts. Covering over 2,000 ski resorts worldwide, the platform serves as a key resource for real-time weather updates, webcams, and user-generated reviews. However, the aging mobile and web applications were struggling with performance issues, poor user engagement, and outdated architecture. Spiral Scout was brought in to redesign and optimize both platforms, ensuring a modern and seamless experience for users across all devices.
Objectives
- Improve the mobile app rating from 2.4 in the App store
- Redesign the mobile application to improve user ratings and engagement.
- Modernize the web platform’s architecture for scalability and performance.
- Implement SEO best practices to maintain and improve search engine rankings.
- Optimize page loading speeds for a better browsing experience.
Challenges
Solutions
Low Mobile App Ratings
OnTheSnow’s mobile app had less than 2.5 stars in the App Store, requiring a complete rebuild to improve user experience and ratings.
Mobile App Redesign
Spiral Scout rebuilt the mobile app using ReactNative and TypeScript, allowing a single codebase for both iOS and Android applications. This redesign improved the App Store rating to 4.7 stars.
Legacy Code and Architecture
The platform faced challenges with legacy code and outdated application architecture, impacting performance.
Modern Tech Stack Implementation
Utilized NextJS with TypeScript, RoadRunner 2.x, Spiral Framework 2.x, and Cycle ORM to modernize the architecture and enhance performance. Integrated i18next for localization, react-query for responsive data management, and Sentry for robust error tracking.
Complex Ad Integration
Integrating multiple third-party advertising services required meticulous synchronization.
Seamless Ad Service Integration
Integrated an extensive array of third-party advertising services, including Google Tag Manager, Urban Airship, Prebid, and TripAdvisor, ensuring seamless functionality and user experience.
SEO and Page Loading Optimization
Coordinating SEO redirects and pre-rendering numerous pages was crucial for maintaining rankings and loading speeds.
Comprehensive SEO Strategy
Implemented SEO redirects and optimized pre-rendering for 20,000 pages across 14 domains, ensuring efficient execution and sustaining search engine rankings and organic traffic.
Project strategy
Spiral Scout took a structured approach to improving OnTheSnow’s digital ecosystem, focusing on UX enhancements, performance optimization, and long-term scalability.
User-Centric Redesign
Revamped the UI/UX for both mobile and web applications, aligning with modern design standards to enhance usability and engagement.
End-to-End Development & Optimization
Covered the entire development cycle, from prototype design to testing and deployment, ensuring high-quality code and performance improvements.
Agile Development & Continuous Improvement
Adopted Scrum and Kanban methodologies for an adaptive development process, enabling rapid iterations and seamless collaboration between teams.
Project results
The redesigned mobile app achieved a 4.7-star rating on the App Store with over 26,000 reviews, significantly improving user satisfaction. The web application now operates in 13 languages, catering to a global audience with improved accessibility. By integrating modern technologies, optimizing SEO, and refining user experience, OnTheSnow is now positioned as a leader in digital snow sports content, driving higher engagement and ad revenue.
deliverables
- Developed a redesigned mobile application with enhanced user experience, resulting in improved app ratings and engagement.
- Modernized the web platform’s architecture for better performance, scalability, and cross-device compatibility.
- Integrated third-party advertising services without compromising load times or usability.
- Implemented comprehensive SEO improvements to sustain search engine rankings and organic traffic.
- Optimized page speeds and performance to ensure seamless browsing across all devices.
Kudos to the Spiral Scout team on the mobile app. The app has gone from ~2.5 in the prior release to 4.7 stars now (and growing) with over 26k reviews on the App Store.
Jon Brelig
CTO of On The Snow
OVERALL SCORE
At Spiral Scout, we believe that when it comes to software development and delivery, it’s time for a change.
4.5
SCHEDULING
On Time / Deadline
5.0
QUALITY
Service & Deliverables
4.5
COST
Value / Within Estimates
5.0
NPS
Willing to Refer
