Developing a world-class women’s footwear brand
UI/UX
Audit
Accessibility
Testing
Regression
testing
Solutions
Industries
Technologies
About Project
Saysh, a women-focused lifestyle brand founded by Olympic gold medalist Allyson Felix, blends fashion, community, and athletics into a movement for change. While its mission and products gained traction, its digital experience lagged behind, affecting user engagement and conversion rates.
To enhance site usability, ensure accessibility compliance, and resolve technical debt, Saysh partnered with Spiral Scout for strategic QA and development support—laying the foundation for scalable growth and a high-performance digital storefront.
Objectives
- Address technical debt and improve user experience to boost conversion rates.
- Ensure compliance with accessibility standards and optimize website performance.
- Provide long-term QA partnership to support Saysh’s growth and innovation.
- Enhance product scaling and development processes with expert guidance.
Challenges
Solutions
Technical Debt Slowing Down Site Performance
Saysh’s website had legacy code issues and outdated components that impacted performance, causing slow load times and navigation issues, reducing customer engagement.
Comprehensive Audit
Our Shopify development experts conducted a comprehensive UI/UX audit to pinpoint inefficiencies and performance bottlenecks. We refactored critical backend processes to enhance speed and responsiveness. Last, we optimized resource allocation, prioritizing fixes based on impact to minimize cost while maximizing improvements.
Accessibility Compliance & Inclusive Design
As a women-first brand, Saysh wanted to ensure that its digital experience was fully inclusive and accessible, meeting WCAG (Web Content Accessibility Guidelines) standards.
Performance and Accessibility Testing
We performed automated and manual accessibility testing to identify compliance gaps. Next we implemented ARIA labels, keyboard navigation fixes, and color contrast adjustments to enhance usability for all users. Finally, we tested the site with screen readers and assistive technologies to guarantee seamless accessibility.
Lack of In-House Expertise
Saysh needed expertise for specific projects and product scaling, which they lacked in-house. We specifically focused on the checkout flow and product pages which weren’t converting as expected, leading to cart abandonment and lower-than-expected sales.
Expert QA Partnership
Our team long-term QA partnership, offering UI/UX expertise, detailed documentation, and strategic guidance to support Saysh’s growth. This included a work around redesigning key UX elements, making navigation more intuitive, improving mobile responsiveness to streamline the shopping experience across devices and lastly conducting A/B testing to refine CTA placement, form design, and content structure, leading to a boost in conversion rates.
Project strategy
Overview of the critical steps that shaped the project’s success and addressed its key challenges.
UI/UX Audit & Technical Debt Reduction
Conducted an in-depth codebase review, optimizing performance without requiring a full site rebuild.
Implemented progressive fixes to reduce disruptions while improving speed and responsiveness.
Accessibility & Compliance Testing
Ran extensive tests across multiple devices to confirm full ADA compliance.
Implemented real-world usability fixes to make navigation more inclusive.
Continuous Regression Testing
Integrated ongoing automated QA processes to catch and prevent issues before release.
Documented all fixes and improvements, creating a roadmap for future optimizations.
Project results
Our QA team brought confidence to the project by ensuring that the product met the required quality standards and generally accepted best practices. This helped to increase customer satisfaction and trust in the product. We provided UI/UX expertise for the website’s new design and created clear, detailed, and well-documented requirements as well as project documentation. Our QA experts also helped to improve the development and website redesign process by identifying inefficiencies, clarifying requirements, and suggesting better ways of implementation from a user experience perspective. This assistance was crucial in helping Saysh navigate their pivot points and continue on their path of growth and innovation.
deliverables
- Reduced page load time by 42%, leading to higher engagement and lower bounce rates.
- 40% Increase in Conversion Rates
- Ensured full WCAG compliance, making the site more user-friendly for all customers.
- Provided ongoing test automation and structured testing frameworks to support future development.
The quality assurance team has proven to be an invaluable asset in the development process, significantly contributing to the overall success and quality of our high profile project.
OVERALL SCORE
At Spiral Scout, we believe that when it comes to software development and delivery, it’s time for a change.
5.0
SCHEDULING
On Time / Deadline
5.0
QUALITY
Service & Deliverables
5.0
COST
Value / Within Estimates
5.0
NPS
Willing to Refer
