Drew Altizer Photography
Drew Altizer Photography is a leading full-service photography agency specializing in event and portrait photography, video production, PR and media placement in San Francisco and the surrounding Bay area.
What did the customer need?
Like what happens with so many businesses when they start to experience substantial growth, Drew’s legacy platform for his website was unable to sufficiently scale as business picked up nor could it handle the technical demands of things he wanted customers to be able to do, like purchase photos from different high-profile events he was shooting around San Francisco. He was losing sales daily and lacked the internal technical resources to create a photo sharing website with a bunch of extra bells and whistles.
Other photography website design companies and freelance developers Drew had worked with in the past had struggled to come up with a long-term solution for the type of complex photo asset management he needed. Ultimately, Drew needed a web development company in San Francisco that specialized in digital asset management services. He was looking to engineer a brand new responsive website that both communicated important information about his services as well as allowed for millions of event photographs to be stored, shared, purchased, and distributed to the press, media clients, event guests, and the people throwing the event. He also needed to seamlessly allow website visitors to purchase digital downloads and order prints from a printing service he was using in the Bay Area.
Drew had an additional unique challenge in that he needed a seamless way for his photo editors and media clients, both those who were asking him to shoot events and those looking to buy images from the events, to edit and tag images in real-time while working in different locations. This would allow them to immediately distribute photos to guests and clients.
How did we approach the project?
The Spiral Scout web development team kickstarted the process by drafting a technical review document that outlined the entire scope of the project. Knowing that the website design for photography business needed to be artistic, intuitive, and on-brand, we worked closely with Drew to clearly articulate his vision and business goals. Using that document as the blueprint, Spiral Scout assembled a team to execute on the responsive website; the team included a project manager, a web designer, three engineers, and a quality assurance engineer.
We essentially ended up building four admin interfaces or websites into one web application. The fully customized solution included a robust photo digital asset management component, a content distribution system for clients and the media, a fully custom e-commerce platform with a built-in customer relationship management tool for handling users and online purchases, and a collaborative editing workspace for clients, editors, and photographers so they could work in real time once an event was over to get the images out to press. We also tackled the sizeable task of migrating over all of Drew's existing photos and metadata.
How successful were the results?
In the end, Spiral Scout’s web development expertise and keen execution helped deliver the final product on time and under budget based on a clear spec and client feedback. Not only was it easier for Drew Altizer Photography to work and collaborate with key stakeholders, but the integrated custom-built e-commerce system also drastically improved his online sales while generating more useful metrics and sales reports.
Drew Altizer, Founder of Drew Altizer Photography, shared his experience of working with Spiral Scout Clutch on Clutch saying,
"[Spiral Scout’s] strength is in understanding and realizing solutions to problems and then giving me options to solve the problem. They’re very smart and curious about problem-solving. They keep me organized so I can solve many challenging problem."