Transforming a Venture Capital Leader’s Digital Presence

Vue.js & Nuxt

for modern frontend

Flux

Architecture

Contentful

headless CMS

Services

Design, IT Outstaffing

Industries

E-Commerce, Retail

Technologies

Contentful, Flux, HTML5/CSS3, Nuxt, Vue.js

About THE Project

Forerunner Ventures, a San Francisco-based venture capital firm, has been at the forefront of investing in the most transformative consumer startups of the past decade. With a portfolio that includes some of the most recognizable brands, Forerunner wanted a website refresh that would match their trailblazing reputation, showcase their investments effectively, and allow their team to manage updates without relying on developers.

Their previous website lacked flexibility, was difficult to update, and didn’t fully communicate their brand’s vision. They needed a cutting-edge, visually compelling, and user-friendly platform that could be updated effortlessly by non-technical users.

Spiral Scout stepped in to redesign the site, implement a modern frontend, and integrate a headless CMS that would give Forerunner full control over content updates while maintaining high performance and scalability.

Objectives

Deliver a bold, visually compelling website redesign that reflects Forerunner’s industry-leading position.
Enable non-technical team members to update site content without requiring developer assistance.
Meet a strict project timeline to launch the refreshed website within Forerunner’s internal deadlines.
Ensure a smooth collaboration process with Forerunner’s design and marketing teams.

Challenges

Solutions

Challenges

Balancing Design Ambitions with Performance Needs

Forerunner’s vision for their website was bold—high-end animations, immersive visuals, and a modern layout. However, maintaining these design elements without sacrificing performance was a major challenge, especially for mobile users.

Solutions

Design Refresh and User-Friendly Updates

To address this, Spiral Scout’s web developers and designers leveraged Vue.js and Nuxt, optimizing how elements loaded dynamically. Lazy loading strategies and content caching ensured the site retained fast load times while still delivering an engaging user experience.

Challenges

Giving Forerunner Full Control Over Content Updates

Previously, Forerunner relied on developers to make even the smallest content updates, which slowed down their ability to keep the site fresh and relevant. This lack of flexibility became a bottleneck for their marketing and content teams.

Solutions

Headless CMS Development

To solve this, we implemented Contentful, a powerful headless CMS that allowed Forerunner’s team to update text, images, and media instantly without technical expertise. This transformed the way their team managed content, allowing for faster updates and greater agility.

OUR Project strategy

Overview of the critical steps that shaped the Forerunner’s success and addressed its key challenges.

Collaborative Design Review & UX Enhancements

We conducted a design review with Forerunner’s team, identifying UX/UI improvements that would enhance navigation and user engagement while staying true to their brand vision.

Incremental Development for Faster Deployment

Instead of waiting for a full redesign, we applied new design elements directly to the existing codebase in phases, ensuring an efficient, product-led rollout with ongoing feedback loops.

Seamless Headless CMS Integration

We implemented Contentful, allowing Forerunner’s team to edit and manage content independently, eliminating reliance on developers for updates.

Project results

The new Forerunner Ventures website delivered a striking visual impact, seamlessly blending high-end design with performance-optimized development. The platform not only elevated Forerunner’s online presence, but it also gave their team full control over content management for the first time.

The site’s performance, flexibility, and usability improvements made an immediate impact, earning multiple design awards and further reinforcing Forerunner’s position as a leader in the venture capital space.

We continue with website support and watch with pride as Forerunner continues to shine with success in the VC industry.

Key metrics

Delivered an award-winning website redesign that received industry recognition for outstanding UX/UI.
Implemented a headless CMS that allows instant content updates without developer involvement and saved thousands of dollars each month in dev costs.
Optimized site performance to handle high-traffic loads while maintaining fast load times of under 2 seconds.
Successfully launched within the client’s strict deadline, ensuring a smooth transition.