Off The Menu
Off The Menu is a Los Angeles startup that uses a mobile app to promote the discovery of secret menu items from restaurants, bars, and cafes across North America. Currently, they are the definitive source for authentic secret menu items. OTM is one of the preeminent social media marketing platforms and restaurant discovery apps in the restaurant industry.
Opportunity / Challenge
Off The Menu had been using an off the shelf, "DIY" app builder called DWNLD, which they were paying for. As they grew, the off the shelf solution started to give them more and more problems as it wasn't as flexible as their business changed. One of the main problems they discovered using DWLND was that they did not have their own proprietary environment for database and analytics. They basically didn't have control over their data and weren't able to export it from the service. OTM was also restricted in what they could do with their app's layout, which put limits on the amount of branding and design they could add to their app template.
OTM approached Spiral Scout after one of the investors recommended our team from a previous successful project. We listened to their business goals and predicament and developed a plan to move them off their current platform. Once OTM decided to work with our team exclusively, we became their full-stack mobile development team. The first issue we had to tackle was how to seamlessly move them off their current platform, migrate over as much of their data as possible and create a custom iOS app and admin dashboard to replace it. We worked closely with OTM's head of product who would help spec out requirements and then share them with our team. Working with OTM has been a great experience. We helped their team with creating new designs, completing the actual development of their entire platform and defining the type of robust reporting and analytics they wanted to track. We were responsible for all front-end, back-end, quality assurance testing services, DevOps and project management work on the project. OTM now had a user-friendly app that allowed restaurants to share exclusive secret menu items with the audience of the app. Think of it like a Yelp for items that are not on a restaurants menu but available to those that know about the app. Users could search and browse by the restaurant, click on a listing, see a special menu item and then order an Uber right from the app to take them to the restaurant to try the secret menu item.
Mike S. Head of Product at OTM explained to us, "Our app is in a really good state because of the work from Spiral Scout. We didn't need to have the app ready until Fall, but we were ready in July. They said we'd have it by a certain date, so when they needed more resources, they put staff on our team in the last 2 weeks of the project. We have 10 5-star ratings on the app store and some fairly positive feedback, so we've had fairly good responses for that. We haven't done much marketing and but the downloads have been nice and consistent. I think it's because of the simplicity of our app. Whenever we brought ideas to their idea, Spiral Scout would always come back with the simplest way to develop the idea and keep things cost effective."
What was most impressive working with Spiral Scout
"Spiral Scout was a one-stop solution for all our mobile app design and development needs. One of the things that definitely stood out was the sophistication around the database architecture; they built a database that our non-technical team can use and shows us valuable insights. It has dropdowns, radio buttons, and tick boxes. The app also has autocompletes, for when you fill in things like a city name. When we needed to build out a database, they put resources there, and they had the people when we needed design. We had a great working relationship and I would recommend them if someone came to me."
Facebook API, Swiftmailer API, Google Analytics, GoogleMap API, Amazon S3 with a Cloud Front, PHP 7, MySQL, Spiral Framework, Elastic, Rabbit MQ, Push notifications