The Coca-Cola Company is the largest beverage company in the world with 21 billion-dollar brands in its portfolio. Together with their bottling partners, they boast over 700,000 system employees worldwide.
What did the customer need?
Coca Cola was looking for an innovative way to support their sales team for better performance in real-life sales situations. They wanted to hire a mobile game development company that could design and engineer a fun and engaging game that helped produce an action plan for managers to use with sales reps.
What was our approach?
The Spiral Scout team listened to Coca Cola’s needs, storyboarded different game scenarios, and used their HTML5 game development expertise to devise a program that mimicked an assessment tool but allowed players to earn points when they answered specific sales questions. The players’ scores were recorded and sent to a Coke administrator who could clearly see how different members of the sales team were performing and where they could improve. At Coca-Cola’s request, we took our original elearning game design and built out a template that could be white-labeled and used by sales teams in different countries. Ultimately, this template let non-technical sales managers customize the game with different questions and answers to suit their specific needs.
How did we do?
In addition to equipping more Coca-Cola sales managers around the globe with the resources they needed to optimize their team training, the elearning game we built was also a huge hit with employees and helped to spark more engagement with their sales tools. In the first year, thousands of Coke employees played the game and improved their sales skills.